EDITORIAL DESIGN—BRANDING

For the love of the game.

Fictional campaign in the course of the release of the new Nike Air Jordan 11 including interactive posters and a packaging design. Referring to the core message behind these pair of shoes, a unique clause that came with Jordan’s first 

professional contract in 1984, allowing participation in competitive off-season pickup games, the whole campaign is based on that game-changing moment in the history of the professional basketball player. 

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